Struggling to understand your customer journey performance? Need objective, independent insight without the bias?
… let me help.
The Measurement Man
Faced with stagnating funnel performance and don’t know where to turn?
Seeing the the same siloed reports, metrics, and results but no real answers as to ‘why’?
Need a clear, & measurable, customer journey framework that makes straightforward business sense?
I can help.
Using data-driven insights, I swiftly identify opportunities across the entire customer journey for B2B business leaders that empowers clear direction and decisive action across multiple teams.
Show me the numbers!
Is your customer journey ready to be taken to the next level of results & understanding?
Measurement strategy
Core module
I help B2B business leaders create and implement a structured approach for tracking, analysing, and optimising the performance of their end-to-end customer journey activities.
The purpose of a measurement strategy is to ensure that your sales, digital marketing, and product development efforts are aligned and strategic decisions are informed by data.
An effective measurement strategy, aligned to your specific business goals includes:
Establishing KPIs that are specifically aligned to your business goals
Designing robust data collection methods throughout the entire customer journey
Management (CRM) systems, Google Analytics (GA), Social Media reporting, etc
Selecting appropriate attribution models, and
Producing actionable reports, written in plain English, that create action across multiple teams.
Data driven insight delivered
Optional modules
My digital analytics framework is built on five key business focused modules (1 core + 4 optional modules). Each stand alone module is designed with a key marketing challenge in mind.
Optional modules can be selected (or repeated) in any order according to your business priority. Each module is usually 8-12 weeks in duration which allows time for planning, implementation*, and review.
‘Touch Base’ advisory
Often sales & digital marketing programs fall off the tracks. Many times as a result of vague initial scoping, poor/siloed measurement, or lack of a fully integrated strategic understanding - both internally and externally.
Sometimes it’s simply because the answers to ‘why?’ and ‘how?’ are being drowned out by ‘what’ is being actioned month to month.
Through data, and insight gained from 20+ years of digital experience, I provide a systematic and scalable path forward to drive your business growth.
With answers to the ‘why’ & ‘how’ - I drive ‘what’ is actioned in the most optimal way.
*recommended changes are implemented, with my assistance, by your in-house/agency digital marketing team.
MY MISSION
