Stop guessing.

A need for understanding?

Perhaps you are receiving monthly performance reports which simply don’t make business sense and need an quick independent ‘cross check’.

Or you are sitting on stagnant digital performance which is crying out for a data driven plan to propel your marketing performance moving forward?

I offer business leaders an independent, data-driven solution, that is supported by 20+ years of digital experience.

My business focused modules are designed to shift your focus from continuously looking back at ‘what happened?’ to gaining a clear understanding of why it occurred & how to move forward.

digital analytics model

MY DIGITAL ANALYTICS SERVICES

Data driven insight = direction + growth.

My digital analytics framework is built on five key business focused modules.

The core module, "Measurement Strategy," serves as the foundation, followed by a range of optional modules, each targeting a specific marketing challenge. Each optional module usually spans a 8-12 week period and can be selected (or repeated) in any order.

Measurement strategy

Core Module

I can’t do my job without the data!

I create and implement a structured approach for tracking, analyzing, and optimizing the performance of your marketing activities.

I establish business aligned KPI’s, design robust data collection methods (through CRM, GA, Adwords, Social Media, etc), select appropriate attribution models, and produce actionable reports. I align all components with your business goals in mind.

  • Together we define your business goals

    I create a collection of KPI's that make business sense

    I set up data collection methods.

    We both review the models

    I create a KPI dashboard & reports which focus on the 'why'?

ROI maximisation

Module 1

Where are the leads/sales?

Allocate your resources more effectively, focusing on high-performing areas and eliminating or adjusting those that underperform.

Establishing a clear Digital Marketing ROI is my specialty.

I identify which campaigns, channels, or strategies which yield the highest return on investment - improving overall profitability while minimizing wasted spend.

  • Review of performance

    A/B and/or multivariate testing and analysis

    Summary Report & follow up discussion

Know your
customer

Module 2

Behaviour, preferences & value

By gaining deeper insights into customer behaviors, preferences, and pain points, digital analysts can provide actionable data that helps businesses tailor their products, services, and marketing efforts to meet the specific needs of their target audience.

This leads to more personalised customer experiences, which enhances satisfaction, loyalty, and long-term retention.

  • Develop models to forecast sales, customer behaviour, or market trends.

    Identify early warning signs of changes in customer behaviour or market conditions - enabling proactive adjustments.

Competitive
intelligence

Module 3

What should I expect?

I help businesses uncover insights into their competitors’ strengths, weaknesses, and market positioning.

By analyzing competitor activities, including their digital marketing strategies, customer engagement tactics, and product offerings, I identify gaps and opportunities for differentiation.

Leveraging this data enables businesses to be more agile in adapting their marketing, product development, or customer service approaches to maintain or improve their competitive standing.

  • Benchmark KPI's against industry standards and competitors

    Analyse competitor strategies and performance.

    Insights which reveal opportunities and trends.

Prediction +
forecasting

Module 4

Looking forward I’m expecting…

Utilising advanced data analytics techniques, such as predictive modeling, machine learning, and trend analysis, I can help to anticipate future customer behaviors, market trends, and business performance.

Accurate forecasting can also optimise resource allocation, helping businesses to invest in areas with the greatest potential for growth while minimizing risks.

  • Segmentation of customers according to behaviour, preferences, and value.

    Analysis of customer journeys

    Identification of pain points and opportunities for improvement.

CONNECT WITH ME

Let’s chat.

Reach out for a 20 min introduction today.

Or call

PH: +61 2 9127 5506