There’s just too much to take in. I don’t have time.

Digital Marketing Overload: How to Manage When You Don't Have the Time

As a business owner, you’re no stranger to juggling multiple responsibilities. From managing daily operations to ensuring customer satisfaction, your to-do list is always full. Add digital marketing to the mix, and it can feel like there’s just too much to take in. SEO, social media, content creation, email campaigns—the list goes on. If you find yourself overwhelmed and short on time, you’re not alone. I’ll share a very practical strategy to help you manage digital marketing without it becoming a burden.

It’s easy to get lost in the sea of statistics. Each new piece of information suggests another layer of complexity. One article might emphasize the importance of SEO, while another highlights the critical nature of content marketing. Then, there are constant updates on social media algorithms, changing consumer behaviour patterns, and emerging platforms that promise to be the next big thing. This overload can be overwhelming, leading to indecision and inaction.

Digital marketing doesn’t have to be an overwhelming burden. By setting clear priorities, leveraging tools and automation, outsourcing when necessary, and focusing on continuous improvement, you can manage your digital marketing efforts more effectively. Remember, it’s about working smarter, not harder.

Show me the numbers!

As a business owner, no more than a handful of metrics solely focused on ‘action’ is all you really need. After all, it’s the action taken on your website, email, or social media profile which solely affects the bottom line. This can be in the form of leads, calls, downloads, or sales.   

As a business owner, your time is valuable. Being told about impressions, views, rankings, etc. are metrics for your agency – not for you. Simply measure their success on the results. What action does a person take when they visit your website. Are more and more people taking that desired action?  

By streamlining your digital marketing approach and focus, you can free up more time to focus on what you do best — running your business.